Luis Martinez

Senior Product Designer

  • luis@luismtz.me
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Senior Product Designer helping companies to build better products.

With over a decade in product design, I’ve transformed complex challenges into intuitive digital solutions, particularly in e-commerce and SaaS platforms. My journey from founding a web design studio to leading design strategies has equipped me with a holistic approach to product development.

I excel in guiding digital products through every phase—from meticulous planning and innovative design to precise coding—ensuring they are both user-friendly and aligned with strategic business objectives.

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Experience

Principal Designer

SummerDays Studio

04/24 - Present
Redesigned core workflows for a B2B analytics tool, increasing conversion by 15% ($450K annual revenue uplift) and reducing checkout time by 30%.

Product Designer

Capital BBQ

05/22 - 04/24
Simplified a 12-step flow to 6 steps, slashing checkout time by 50% and increasing conversions by 20%

Product Designer

ProGroup X

05/21 - 05/22
Created a modular email system, reducing design production time by 75% while maintaining brand consistency

Blog

01/25

Why and what to measure as a Product Designer

01/25

Is AI killing UI? Or Evolving It?

12/24

Building French Learning Apps with Windsurf - An AI Code Editor

03/24

What is Chocolate Broccoli?

View all posts

Socials

Selected Works

Oven Brothers E-commerce Website

Optimizing an E-Commerce Experience to Reduce Drop-Offs & Drive Conversions

2023

I helped Oven Brothers redesign their e-commerce website to improve user experience and increase sales.

ProGroup X Email Development Process

Scaling Email Campaign Production with a Modular Design System

2023

I helped ProGroup X streamline their email development process and improve their workflow efficiency.

Commander DeFi Platform

Launching a new crypto coin and trading platform on the BSC network

2021

I designed and coded the front-end of a new crypto coin trading platform.

Hamersharp Lindavista Website

Optimizing a Language School’s Digital Experience to Boost Enrolment & Engagement

2023

I helped Hamersharp Lindavista, a local business, to redesign their website and improve their online presence.