Luis Martinez

Scaling Email Campaign Production with a Modular Design System

Summary

I helped ProGroup X streamline their email development process and improve their workflow efficiency.

ProGroup X Email Development Process

Responsibilities

Senior Product Designer

Timeline

Building a Scalable, Modular Email System in 8 Weeks

Results

Reduced email development time by 40%. Improved code consistency and maintainability.

ProGroup X Email Process
ProGroup X Email Process

The Challenge

The email production process was slow, inconsistent, and difficult to scale. Emails were manually coded, leading to long development times, frequent errors, and inconsistencies across campaigns. The company needed a standardized, scalable system to reduce development time, improve performance, and ensure design consistency.

Email Development Flow
Email Development Flow

The Results

  • Cut email development time from 2 days to 1 hour using reusable components.
  • Boosted CTR by 20% with optimized CTA placement, improved readability, and mobile-friendly layouts.
  • Improved cross-platform compatibility (Gmail, Outlook, Apple Mail), reducing rendering issues.
  • Established a scalable email system for consistent branding across campaigns.
Email Templates
Email Templates

Using MJML instead of tables to create the email templates, we reduced the development time from two days to one hour. This improvement allowed ProGroup X to respond more quickly to market demands and client needs. We were also able to debug email templates when checking for ISP and device compatibility.