Luis Martinez

ProGroup X - Email Development Process Redesign

Summary

I helped ProGroup X streamline their email development process and improve their workflow efficiency.

ProGroup X Email Development Process

Responsibilities

Process Analysis, UX Design, Development

Timeline

3 months working with the development and design teams.

Results

Reduced email development time by 40%. Improved code consistency and maintainability.

ProGroup X Email Process
ProGroup X Email Process

The Challenge

Email Development Flow
Email Development Flow

The Solution

Email Templates
Email Templates

Using MJML instead of tables to create the email templates, we reduced the development time from two days to one hour. This improvement allowed ProGroup X to respond more quickly to market demands and client needs. We were also able to debug email templates when checking for ISP and device compatibility.