Luis Martinez

Optimizing an E-Commerce Experience to Reduce Drop-Offs & Drive Conversions

Summary

I helped Oven Brothers redesign their e-commerce website to improve user experience and increase sales.

Oven Brothers E-commerce Website

Responsibilities

Lead UX Designer & Strategist

Timeline

Breaking Down the 8-Week Design & Development Process.

Results

Reduced the number of clicks to reach the checkout page from 6 to 4. Increased newsletter subscribers by 50%

Oven Brothers New Homepage
Homepage
Responsive sections
Responsive sections
Simplified navigation
Simplified navigation
I simplified the navigation to make it easier for customers to find the products they need.
Typography
Colors

The Challenge

An e-commerce platform struggled with high drop-off rates, unclear product navigation, and checkout friction, resulting in lost revenue opportunities. The business needed a user-friendly experience that improved conversions and customer engagement.

The results

  • Checkout completion rate increased by 20% after simplifying the process.
  • 50% increase in newsletter sign-ups due to better CTA placement and content strategy.
  • 15% reduction in product page bounce rates, thanks to improved navigation.
  • Enhanced brand consistency with cohesive UI design and professional product photography.
Homepage Full Layout
Homepage Full Layout
About Us Full
Products Detail Page
Products Detail Page