Luis Martinez

Optimizing a Language School’s Digital Experience to Boost Enrolment & Engagement

Summary

I helped Hamersharp Lindavista, a local business, to redesign their website and improve their online presence.

Hamersharp Lindavista Website

Responsibilities

Lead UX Designer & Strategist

Timeline

A 6-Week Sprint for Website Redesign & Business Growth

Results

Increased TOELF, IELTS, and DELF sign-ups by 50%. Reduced inquiry calls by 30%.

Flow diagram of the revised navigation
Flow diagram of the revised navigation
I prioritized online exam booking because our discovery showed it was better for both the business and the user experience.
Hamersharp Homepage redesign
Hamersharp Homepage redesign

The Challenge

Hamersharp Lindavista, the largest branch in a network of 12 schools, faced declining sales due to competition from third-party language apps and an ineffective reporting system. Their website lacked clarity, making it difficult for users to navigate courses and enroll. The goal was to redesign the digital experience to improve conversion rates and uncover new revenue opportunities.

Before and After images of the website
Before and After images of the website

Results

  • Increased TOEFL, IELTS, and DELF sign-ups by 50% within six months.
  • Reduced inquiry calls by 30%, improving operational efficiency.
  • Strengthened brand identity, leading Lindavista to separate from Hamersharp and operate independently by the end of 2021.
Components for the website
Components for the website