What is Chocolate Broccoli?

(Seriously, don’t Google it.)

I once read that Henry Ford said if he’d asked his customers what they wanted, they would’ve said, “a faster horse.”

I bet every business owner has faced this dilemma: what your customers ask for isn’t always the solution they need.

That’s where Chocolate Broccoli comes in.

You know your clients need broccoli for a healthier outcome, but:

  • They don’t want to be healthy
  • It tastes bad
  • They want chocolate