Accelerating and standarizing development at an email marketing company
Summary
I led a team in designing and developing a new templating system to decrease HTML email development time.
Responsibilities
Product strategy, Visual Design, Front-End Development
Timeline
12 weeks with a remote team based in Los Angeles and Buenos Aires while I was in Mexico City
Results
Reduced email development time from two days to one hour. Increased CTR by 20%.
Using MJML instead of tables to create the email templates, we reduced the development time from two days to one hour. This improvement allowed ProGroup X to respond more quickly to market demands and client needs. We were also able to debug email templates when checking for ISP and device compatibility.