Accelerating and standarizing development at an email marketing company
Summary
I led a team in designing and developing a new templating system to decrease HTML email development time.
Responsibilities
Product strategy, Visual Design, Front-End Development
Timeline
12 weeks with a remote team based in Los Angeles and Buenos Aires while I was in Mexico City
Results
Reduced email development time from two days to one hour. Increased CTR by 20%.
Email Components are interchangeable and allow us to create different layouts
Using MJML instead of tables to create the email templates, we reduced the development time from two days to one hour. This improvement allowed ProGroup X to respond more quickly to market demands and client needs. We were also able to debug email templates when checking for ISP and device compatibility.
