Building an OvenBrothers Oven is easy. Purchasing one should be just as simple
Summary
I led the redesign of Oven Brothers' e-commerce website.
Responsibilities
Information Architecture, Product strategy, Visual Design, Shopify Development
Timeline
Eight weeks from start to finish, with a 2-week break. I served as the sole designer and developer, collaborating with a photo team to create new assets.
Results
Reduced the number of clicks to reach the checkout page from 6 to 4. Increased newsletter subscribers by 50%
One of the main challenges was creating a more consistent look and feel. I achieved this by reducing the number of fonts and colors used throughout the website, which improved consistency. At the same time, I created multiple section layouts to add dynamism.
