\ Building an OvenBrothers Oven is easy. Purchasing one should be just as simple

Building an OvenBrothers Oven is easy. Purchasing one should be just as simple

Summary

I led the redesign of Oven Brothers' e-commerce website.

Building an OvenBrothers Oven is easy. Purchasing one should be just as simple

Responsibilities

Information Architecture, Product strategy, Visual Design, Shopify Development

Timeline

Eight weeks from start to finish, with a 2-week break. I served as the sole designer and developer, collaborating with a photo team to create new assets.

Results

Reduced the number of clicks to reach the checkout page from 6 to 4. Increased newsletter subscribers by 50%

Oven Boprther New Homepage

Homepage

Oven Brother New Homepage Full Screen

Responsive sections

Oven Brother New Homepage Full Screen

Simplified navigation

I simplified the navigation to make it easier for customers to find the products they need.
Oven Brother New Homepage Full Screen
Oven Brother New Homepage Full Screen

One of the main challenges was creating a more consistent look and feel. I achieved this by reducing the number of fonts and colors used throughout the website, which improved consistency. At the same time, I created multiple section layouts to add dynamism.

Oven Brother New Homepage Full Screen

Homepage Full Layout

Oven Brother New Homepage Full Screen

Oven Brother New Homepage Full Screen

Products Detail Page