\ Product strategy and website redesign for a language school

Product strategy and website redesign for a language school

Summary

I redesigned Hamersharp Lindavista’s website to enhance user experience and improve conversion rates.

Product strategy and website redesign for a language school

Responsibilities

Product Strategy,Experience Design, Visual Design, Front-End Development

Timeline

2-month project where I acted as designer and developer. I worked closely with the school owner and the principal.

Results

Increased TOELF, IELTS, and DELF sign-ups by 50%. Reduced inquiry calls by 30%.

Flow Diagram

Flow diagram of the revised navigation

I prioritized online exam booking because our discovery showed it was better for both the business and the user experience.

Hamersharp Homepage redesign

Hamersharp Homepage redesign

Hamersharp Homepage redesign

Before and After images of the website

Components

Components for the website